For the local Canadian musicians that make up The oOoh Baby Gimme Mores (OBGMs) there will always be that one show, the show that changed it all. Plucked from relative obscurity, the OBGMs went from small-venue shows to playing a surprise gig for 800 plus fans to starring in a national commercial practically overnight. Next […]
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]
Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
Nestle Pure Life, the #1 bottled water brand in the U.S. by volume, announced the expansion of its product portfolio with the introduction of Nestle Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon […]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]
BBDO New York, Biscuit’s Noam Murro and Work team up for what was the holiday’s most touching spot. Guinness hit home the importance of USA’s Independence Day with this tearjerker of an ad out of BBDO New York. Entitled ‘Empty Chair’, the film is a salute to the character and strength of a community as […]
B&B Studio has created the identity for new rum brand The Duppy Share. The new brand, from The Westbourne Drinks Company, takes its name from the belief that duppies (dark spirits from the Caribbean islands) steal the best of the rum from each barrel as it ages. B&B says it based its designs around the […]
Joining the ranks of Stephen Merchant, Zachary Quinto and Elizabeth Hurley bring their personalities to the ‘Independence Eve‘ campaign for Newcastle Brown Ale. In the spots by Droga5, Quinto muses how great British actors really are, and how he – and many other great US thespians – could in actual fact be British, putting on […]
A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol. The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World […]