The Coffee Bean & Tea Leaf continues on its path toward accelerated growth as it launches the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep […]
Acqua Panna, the Italian mineral water beloved by Florence’s powerful Medici family, has been re-styled to reflect the water’s Tuscan roots, as it marks 450 years of history. The water now carries the northern Italian region’s Tuscany Taste logo, an honour that, until now, has only been bestowed upon famous local wines. The new label […]
A lifelong dream to market a Yorkshire liqueur has finally come true. Sir James Aykroyd, who lives in Birstwith, North Yorkshire, has revived Brontë Liqueur, a tipple he first discovered some 40 years ago during a business trip to Paraguay, South America. As a proud Yorkshireman, with strong family connections to the Brontë Parsonage Museum, […]
Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]
This summer, on the fifteenth anniversary of Starbucks Frappuccino in the UK, Starbucks is introducing an addition to the Frappuccino line-up with a new yoghurt version. With tastes evolving as Brits look for new ways to excite their palate, Starbucks is introducing its Yoghurt Frappuccino as a twist on the world famous original Frappuccino recipes. […]
Campari is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. […]
For the local Canadian musicians that make up The oOoh Baby Gimme Mores (OBGMs) there will always be that one show, the show that changed it all. Plucked from relative obscurity, the OBGMs went from small-venue shows to playing a surprise gig for 800 plus fans to starring in a national commercial practically overnight. Next […]
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]
Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]