After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
Nescafé, the world’s first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
Fullers Brewery in London are to open their first ever pub airside called ‘London Pride’ in the new Terminal 2 at Heathrow Airport, to be officially opened by HM Queen Elizabeth II on 23 June 2014. Caulder Moore created the concept for Fullers, having worked with them on previous projects. Caulder Moore translated the brand […]
Luxury champagne brand Moët & Chandon is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge to launch the new Moët & Chandon Ice Imperial drink. At the beginning of each month a new theme will be displayed and fans are asked to post a picture that best illustrates that […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across Great Britain later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third […]