Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way with a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live June 4, 2014. The performance, appropriately titled, “CMT’s Real Big Pepsi Block Party,” will take place […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
MilkSplash, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love. MilkSplash is defining a new category of liquid milk flavorings, and […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 16th FAB Awards. The ceremony for the 16th edition of the Awards was held last night at the quintessentially British – The Hurlingham Club in London. The big winners of the night included AMV BBDO, who went home with the […]
With the world’s greatest football tournament just two weeks away, Brazilian legend Pele and Golazo, Inc. announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pele and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]