Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh. “There was a time when more hard cider was consumed […]
Nutritionist have revealed a number of surprising facts about some of the most common beverages. According to a recent report very few people know what exactly is contained in what they drink. The truth is the drinking culture isn’t going away anytime soon and although people have different preferences when it comes to beverages, the […]
TGI Fridays has crowned Andy Hool of Canton, Mich. the World’s Greatest Bartender at the 23rd annual World Bartender Championship (WBC) in Dallas. Andy’s flawless mixology, precision and speed, coupled with his winning personality behind the bar, wowed a panel of industry expert judges and helped him secure the coveted title of World’s Greatest Bartender. […]
http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]
Designer Diego Fonseca has created a concept redesign for energy drink brand Red Bull, where he dressed up its can in the strikingly colorful uniforms of various superheroes. The “Red Bull Superheroes Project” features beloved crime-fighters like Superman, Batman and The Flash—according to Fonseca, it depicts “a playful union between the Austrian energy drink and […]
Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival. Inspired by carnival and launched in […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]