http://www.youtube.com/watch?v=AxPZj9x_Dsk You may soon be able to buy coffee for a friend from Starbucks using Twitter, if a beta trial by the coffee giant is successful. ‘Tweet-a-Coffee’ lets you buy a $5 gift card by linking your credit card to your Starbucks account and syncing it to Twitter. Simply tweet “@tweetacoffee” with the Twitter handle […]
Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Washington State Wine launched The Recommendeuer, a national marketing campaign featuring an iPad app that pairs wine with a healthy dose of humor and offers an in-depth, interactive regional wine education. Best known for his improvisational performances in “Whose Line is It Anyway?” actor and comedian Greg Proops dons a plaid suit and grabs a […]
Serious coffee drinkers don’t have to spend a fortune to brew a good cup of Joe at home. In Consumer Reports‘ latest tests of nearly 100 coffeemakers, models from Cuisinart and Mr. Coffee delivered convenience and optimal brewing that count. Consumer Reports evaluated seven types of coffeemakers including conventional drip machines, brew-and-dispense models and pod […]
Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]
Spirits may be responsible for mayhem this All Hallows’ Eve, but they are likely to be of the man-made kind. Data on individuals monitored every 30 minutes for alcohol consumption shows drinking increases in general during Halloween, and that increase accelerates as the holiday falls closer to the weekend. Drinking violations for criminal offenders sentenced […]
DQ Vodka has been named the Luxury Brand of the Year in Poland. DQ, which stands for Distilled Quality, is a Swedish super premium vodka. The bottle’s nine parts are assembled by hand in Sweden. The aluminum rod, placed in the middle of the bottle, is made in the same UK factory that produces Bentley’s […]
The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]