Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled today that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies’ coffee contract. The award includes compensation for the fair market value of the agreement, a premium for improper termination and interest. […]
To celebrate the start of the holiday season and the new White Chocolate Mocha, Los Angeles could receive a winter escape courtesy of McCafe. McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the magical wonder of snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, […]
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The essence of the campaign, titled “It’s Your Town,” celebrates a generation of consumers that revels in a night out on the town, but with a sense of responsibility and pride in the community. https://www.youtube.com/watch?v=_uzZsMVkeQ4 Created in tandem with the San […]
Nescafe Dolce Gusto officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing […]
London-based start-up Desk Beers has recently started a service that we feel will make Fridays even more awesome than they already are—a beer subscription service that sends craft beers from London breweries right to your work desk every Friday. Not only would you be able to discover and taste great local beer, it also seems […]
http://www.youtube.com/watch?v=wQ_uGS_hD-k&feature=youtu.be Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the […]
A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]
Cheerwine, the soft drink of the South, has taken its southern handshake in a bottleto the Pacific Northwest. In mid-October the company began producing the soft drink known for its one-of-a-kind taste in Olympia, Washington. It’s the first step in bringing Cheerwine to the shelves of retailers in that region. “Cheerwine has made a commitment […]
Coca‑Cola Great Britain announced its latest Christmas campaign to help kick start the festive period and spread happiness to people across the UK. This year, the seasonal favourite ‘Holidays are Coming’ TVC will kick-start the integrated Christmas marketing campaign, followed by a new TVC that is sure to incite the holiday spirit amongst its audiences […]