BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]
http://www.youtube.com/watch?v=oV0bcb62ip4 First the brand overcame the Government, then it was the scourge of wine, followed by the pressure from mans significant other, and now the problem is that men have simply become too busy for beer. Whether it’s working late, fixing the roof, attending a second cousin’s wedding – there’s always something that bumps having […]
http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]
A long running print campaign for Jack Daniels is to be launched in Australia, via the Arnold Furnace agency. The campaign, entitled ‘postcards from Lynchburg’, has commenced with an execution detailing “everything from the difference between whiskey and bourbon to the fact that the Scotch industry uses old Jack Daniel’s barrels.” “All have a unique […]
Newhall Coffee Roasting Company declared its covenant to answer the urgent, life-sustaining necessities of mankind through sales of coffee. Starting October 8, and through the end of the year, each 2lb bag of “I Was Hungry” coffee sold at Costco, Sam’s Club and online at newhallcoffee.com will provide 10 meals to suffering children in America […]
A change of environment can enhance the experience of enjoying whisky by up to 20%, according to the world’s first scientific study exploring the senses and taste of whisky. The study has exciting implications for people enjoying whisky in their own homes, and for the way pubs, bars and restaurants could be designed in the […]
Fashion designer Elie Saab has given the bottle of French mineral water brand Evian a makeover, as a limited edition bottle design. Featuring intricate lace patterns signature to Saab—which were seen on his famous embroidered wedding gowns—the limited edition Evian bottles take on a feminine and an elegant look. Although the custom-made lace design of […]
http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
The Best Part of Wakin’ Up has always been Folgers in your cup and now there is another way to brighten your entire day. The makers of Folgers coffee are excited to announce the launch of The Best Part, a new interactive way to read and share positive news through social news feeds. Facebook, Twitter […]