Gallo Family Vineyards proudly announces the launch of the Gallo Family Vineyards Crest Creator. This fun and interactive microsite offers a way to create, share and download personalized family crests for all your families, whether they include the people you’re related to, or simply the people that you relate to in life. At CrestCreator.com, 17 […]
Sourz, the alcoholic drinks beverage has launched its biggest ever through-the-line campaign , ‘This is Our Shot’. Created by The Leith Agency, and described as “embodying the YOLO and FOMO beliefs of the target consumer”, the campaign will centre around a new 30-second television advert that follows an epic night out in which shots of […]
This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app. By automating the homebrewing process, hobbyists are free to set up their Brewbot in the morning and walk away. As their […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
For those who believe a good coffee to be the ultimate art form, creative agency Jam and Nescafé Dolce Gusto have served up a project which should be your cup of tea. They’ve invited New York-based artist Michael Breach, the caffeinated genius behind the Baristart tumblr, to the UK to draw fans’ portraits onto their […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]
Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]
Heineken has hinted it is to launch a home appliance for beer inspired by the success of the coffee machine as the result of a global tie-up with industrial designer Marc Newson. The brewer says the appliance will “revolutionise the way beer is experienced and enjoyed at home”. It declined to give further details ahead […]
Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum. Goodstuff Communications was involved at an earlier stage of the process. Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the […]