Martini, the leading Italian sparkling wine, celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como. The gala to celebrate 150 years of Martini, the ultimate symbol of Italian style and passion, was filled with magical Martini moments from the past, the present and the future all set against the stunning backdrop of the […]
Skol has just launched its new film “Skol Pro,” aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, […]
23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]
Truman’s, one of the greatest names in British brewing, makes its comeback this September with the opening of its new London brewery after a 24 year absence. Part of East London’s history for 350 years, an investment of £1million has seen the company re-establish its roots in Hackney Wick, just a stroll down the Roman […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]
Stella Artois introduced Le Bar Guide 2.0, a mobile app that serves as a personal concierge for discriminating revelers. While many apps present bar options, Le Bar Guide offers a compelling distinction: it presents bars categorized by the user’s mood. Le Bar Guide is free and available now on iTunes. “We rely on more than […]
Beer brand London Pride has launched a series of poster and print ads designed to promote its history and heritage. The ads, created by The Corner, are the latest in the ‘Made of London’ campaign, launched earlier this year, charting the brand’s London roots. Wade Crouch, head or marketing at Fuller’s, said: “Within this market, […]
Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]
Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. http://www.youtube.com/watch?v=TrBMb82iv4Q The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured […]