Portuguese communications designer João Andrade likes German san serif typeface first published in 1896—Akzidenz-Grotesk—so much so that he decided to create a beer in honor of it. To celebrate the popular and very versatile font—which the designer hails as “one of the greatest and most influential typographies in history”—Andrade has created a total of five […]
JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Vinocopia Wines is using this week’s Wine and Spirits Wholesalers of America conference (WSWA 2013) as the launch-point for its new wine barrel system. The Vinocopia Barrel offers significant improvements over alternatives in that it uses replaceable and recyclable 4 liter plastic inserts to hold its wines in beautifully authentic, handcrafted, reclaimed-oak barrels. This works […]
Mountain Dew and Complex Media announced a partnership that supports the evolution of the beverage brand’s legacy programs – Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today’s youth culture. Green Label […]
Grocery chain Waitrose is making its first big foray into onboard catering with a deal to supply Eurostar buffet carriages. The supermarket chain will start supplying the cross-Channel rail service with sandwiches, ready meals, salads and drinks from Tuesday, also marking its first big move into northern Europe. The employee-owned grocer, part of the John […]
Sparkling ICE, part of the TalkingRain portfolio of beverages, has been named one of the top ten most successful food and beverage CPG brands of 2012 in the Information Resources, Inc. (IRI) 2012 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. Nearly 1,900 new CPG brands […]
Blue Ice Vodka, an American potato vodka produced at Distilled Resources in Rigby, Idaho, announces a benchmark achievement among the spirits industry, earning distinction as the first spirit brand in the country to feature a “Gluten Free” designation on the package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum. The Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to […]