As Italy’s most loved tomato brand, Cirio is an icon of Italian cuisine in over 90 countries. Since 1856, Cirio has created a range of tomato products to bring the authentic taste of Italy into every home! Now, millions of UK consumers are discovering Cirio for the very first time and experiencing the distinctive aromas, […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]
Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
For those who love milk and alcohol—not necessarily together—a UK-based farmer has created a poison that combines the beverages of your choice. The world’s first fresh whole milk-based vodka—called ‘Black Cow’—is the brainchild of Beaminster, Dorset, England-based Jason Barber, and is said to be an exceptionally smooth drink with a distinct “creamy texture”. The concoction […]
Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time. The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on […]
Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]
Nestlé has been named one of the top ten most reputable companies in the world in the annual ‘Global RepTrakTM 100’ study. The company achieved ninth place in the study, which is designed to understand how organisations build trust and support with the general public worldwide. It is the first time Nestlé has ranked in […]
Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUTMEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays […]
Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership followed by airings in more than 70 countries worldwide beginning on April […]