Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]
A new study by the Centre for Addiction and Mental Health (CAMH) shows that alcohol is now the third leading cause of the global burden of disease and injury, despite the fact most adults worldwide abstain from drinking. This research, part of the 2010 Global Burden of Disease study, was published in this month’s issue […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited, today unveiled the first of its new line of craft beer mix packs. These Small Batch Brews will feature two traditional Waterloo craft brews and one seasonal specialty. The first pack will include Authentic Amber, Classic Pilsner and the seasonal specialty, Iron Horse […]
The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]
Over the past 30 years, Willamette Valley Vineyards Founder and native Oregonian, Jim Bernau, has been on a quest to naturally grow all of his barrel-aged Pinot noir. The 2010 vintage of the winery’s Estate Pinot Noir is the fruition of that quest. In 1961, the first winemaker to immigrate to Oregon, Richard Sommer, hired […]
SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]
True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]