The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]

Fourpure Appoints Mr B & Friends to Major Branding & Design Task

Fourpure Appoints Mr B & Friends to Major Branding & Design Task

Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy,  and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]

McDonald’s Rolls Out New Global Packaging

McDonald’s Rolls Out New Global Packaging

McDonald’s has redesigned its packaging to be rolled out worldwide. The brand design agency Boxer (UK and Chicago based) has designed the new packaging for McDonald’s takeout bags and fountain beverage cups. The new packaging also features QR codes as part of the design giving customers easy access to information from the ease of their mobile phones. Paul […]

A ‘Remarkable’ New Look For Fudges Biscuits

A ‘Remarkable’ New Look For Fudges Biscuits

Big Fish has created new branding and packaging for bakery brand Fudges, renaming it as Thomas J Fudge’s Remarkable Bakery. Caitlin Carter, account manager at Big Fish, says, ‘The key word for the rebrand was “remarkable”, the biscuits are remarkable, the packaging is remarkable and the brand is remarkable.’ The new look was developed by […]

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]

Together Design Brands Custom Muesli Concept Yoosli

Together Design has designed the brand identity and e-commerce site for muesli start-up Yoosli.com. The innovative new online service launches this month and enables customers to create their own muesli mix from an array of over 65 quality ingredients. Entrepreneur founder Markus Niemeier wanted to create a new way for people to buy muesli, enabling […]