International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]
Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
Parker Williams has redesigned the logo and new packaging for an innovative brand that takes its inspiration from the positive physical and emotional benefits to be gained from a raw food diet. Green Gate’s Signature Blend combines over 50 organic or naturally grown super foods in one healthy shake which helps replenish enzymes in our […]
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]
In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]
Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]