Skol has just launched its new film “Skol Pro,” aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]
Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil, kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup […]
Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
While ice cream manufacturers may have previously targeted areas outside of the North of Brazil for luxury ice cream, latest research from Mintel reveals that times – and locations for demand – are changing. Indeed, according to Mintel’s research, it is those in the North East who are currently the biggest consumers of premium ice […]
Madhava Natural Sweeteners continues to expand its honey legacy with new Organic Honey and Organic Whipped Honey products now available nationwide. The company got its start 40 years ago selling pure, all-natural honey from a farm in the foothills of Colorado, just outside of Boulder. From its humble beginnings, Madhava has become an industry leader […]
While the appeal of standard beer for consumers in Brazil is far from flat – with local beer brands now accounting for 19 out of every 20 beers sold in Brazil – new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, […]
SAO PAULO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ — PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program – PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in […]