Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]

Crispin Porter + Bogusky To Bring Corona To Brazil

Crispin Porter + Bogusky To Bring Corona To Brazil

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency’s new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch. Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a […]

Budweiser Unveils Experiential Campaigns For the 2014 FIFA World Cup

Budweiser Unveils Experiential Campaigns For the 2014 FIFA World Cup

Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]

Coca-Cola Launches “The World’s Cup”

Coca-Cola Launches “The World’s Cup”

The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]

McDonald’s Gives Kids Chance to Join Football Heroes on FIFA World Cup Field

McDonald’s Gives Kids Chance to Join Football Heroes on FIFA World Cup Field

McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization. Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the […]

Coca-Cola Light Reintroduced In Brazil With A New Packaging Design

Coca-Cola Light Reintroduced In Brazil With A New Packaging Design

After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]

Coca-Cola’s Interactive Subway Ad Urges Commuters To Take The Stairs

Coca-Cola’s Interactive Subway Ad Urges Commuters To Take The Stairs

Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]