Hendrick’s, the William Grant & Sons gin brand, has built a 12ft structure to encourage people to look at the notion of time in a different way ahead of the start of British Summer Time in March. The “Time-inversion instrument” aims to “instantly shatter long-held time perceptions with a single glance” and encourages people to […]
The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]
Y&R NZ has given New Zealand-born natural health supplements brand, GO Healthy a whole new look and go-to-market strategy, launching in New Zealand with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’. The New Zealand campaign will also be used to launch GO Healthy in Australia. ‘Go […]
Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling. “The curious chronology cellar” is designed to question people’s understanding of time. Hendrick’s has partnered with Young’s pubs to host the events. “London’s most peculiar public house quiz” is described as […]
Captain Morgan’s new #LiveLikeACaptain music video follows Lady Leshurr as she navigates the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking. Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because […]
McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. A few years back, Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Well, in […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Mr Kipling returns to television today with its first new commercial in two years to bring a deeper meaning to its famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts real, human stories centre stage. It shows how Mr Kipling knows that sometimes it’s the smallest of things that […]
Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]