Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling. “The curious chronology cellar” is designed to question people’s understanding of time. Hendrick’s has partnered with Young’s pubs to host the events. “London’s most peculiar public house quiz” is described as […]
Captain Morgan’s new #LiveLikeACaptain music video follows Lady Leshurr as she navigates the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking. Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because […]
McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. A few years back, Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Well, in […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Mr Kipling returns to television today with its first new commercial in two years to bring a deeper meaning to its famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts real, human stories centre stage. It shows how Mr Kipling knows that sometimes it’s the smallest of things that […]
Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]
Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]
Filmed on all seven continents and the actual moon in stunning 8K resolution, Dos Equis’ new marketing campaign is sure to turn a few heads this spring. And justifiably so. The campaign has been nearly five decades in the making, at a staggering cost of nearly $200 million. The campaign, which encourages folks to embellish […]