Kellogg’s has launched a series of new executions for its ‘Amazing Creations’ master-brand campaign, which originally featured YouTube star Zach King. The new campaign, created in collaboration with J. Walter Thompson Sydney, went live on March 6, comprising of two TVCs and one long-form video, this time drawing on the talents of Simone Giertz, […]
In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough […]
When you want to make good work, you have to surround yourself with the best people. But sometimes that’s not enough. What really matters is the connection that these people have. An example of this is the new film ANTIESTÁTICO made for Jacobs Millicano, ‘Trasformation’, with Saatchi & Saatchi Madrid and director Fernando Livschitz […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a […]
A two-in-one treat that is sure to surprise and delight! pic.twitter.com/7lxguCRWA4 — Kinder (@kinderus) March 5, 2018 If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero did just that, positioning its Kinder Joy product — a chocolate […]
Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March). The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017. Filmed entirely […]
Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]
Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion […]
Beer, shamrocks and green rivers aren’t the only novelty items making headlines this St. Patrick’s Day. Great Harvest Bread Co. shows that St. Patrick’s Day has more to offer with classic, delicious Irish bread, pastries and sandwiches. The national farm-to-table bakery-cafe brand will celebrate St. Patrick’s Day with local communities across the country from March 10 – 17. […]
McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]