Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of June 8’s General Election Day with its latest UK campaign, ‘The Snack Election’. The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on […]
As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine-month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this sector, seeing a +23% sales increase in RTD’s year on year. Vimto brand value is at […]
Doritos is launching a new digital content campaign on Thursday 8th June #FromAtoBold, as part of its ‘For the Bold’ brand proposition. Doritos is partnering with Unilad, one of the biggest global platforms for breaking news and shareable, relatable content, to take on a ‘bold festival challenge’. The challenge will see Unilad recruit two social […]
In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]
More than half of visual artists today are women, however work by women artists makes up only 3-5% of major permanent collections in the US and Europe. To help advance opportunity for women in the arts, LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, […]
M&C Saatchi Sydney has created a new campaign for Woolworths‘ new food range. Woolworths’ new food range has been created with nutritionists and chefs, and tested by customers, which aims to make meal shopping and preparation easier and healthier for Australian families. Over the past 18 months Woolworths has undertaken an extensive review, reformulation and […]
In response to growing demand for plant-based foods as more customers look for alternatives to dairy milk, So Delicious Dairy Free is unveiling a new campaign called “Nothing Compares” that shifts focus to the indulgent taste and pure ingredients of its dairy-free frozen desserts, creamers and yogurt alternatives. With its first campaign from new creative […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
George Weston Foods (GWF) has kicked off a new campaign via BMF, for its breakfast iconic brand Golden to further leverage Aussie’s love for its gloriously spongy, holy crumpets. In order to drive frequency of purchase for crumpets, BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]