Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]
OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]