‘Made of Incredible Stuff’ is the new brand positioning created by SHEDcsc for Vesco Foods’ Super Nature range of snap frozen meals and lunches. It refers to the super food ingredients that are used to create their delicious healthy recipes, and it promotes a positive, healthy image that’s based on substance as opposed to the […]
Oreo fans have voted in their thousands to decide that ‘Brownie Batter’ will be the next flavour to join the Oreo flavours range. Delectable Brownie Batter is the perfect addition to the flavours range with its smooth chocolatey centre; it’s the ultimate cookie for chocolate lovers! The vote which was open to the public this […]
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest instalment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand […]
Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the brand was bought by Colian Holding SA in March 2016. The campaign has launched on social media and the press campaign will commence on 25th October 2016. In a world where everything is moving so fast, there is often no […]
Glenfiddich, the world’s most awarded single malt Scotch whisky, is launching a new global ad to support the Glenfiddich Experimental Series. The brand’s latest range combines Glenfiddich’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60-second TV ad (above), developed by creative […]
News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate […]
Fyna Foods is looking to dominate Halloween with its latest Wizz Fizz campaign that features massive digital billboard countdowns to Halloween and an interactive ‘Trick or Treat’ game complete with monsters and exploding confectionery in shopping centres across oOh!media’s national network in Australia. In the lead up to the festivities, Wizz Fizz is being positioned as […]
Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having […]
Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for […]
HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]