Porridge brand Quaker Oats, is launching a new TV campaign to support the introduction of its Super Goodness range. Airing for the first time on 19 September and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range. The 20 second commercial opens with an image of Quaker Oats […]
Doritos’ bold flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To […]
CherryCherry London has unveiled their latest commercial for Lucozade with Grey London and Academy films. Acclaimed director Wally Pfister brings the old Thamesmead estate to life in the energetic new ad. Pfister said: “The VFX work for the Lucozade commercial was always going to be a major challenge to pull off in the amount of […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Snickers, one of the most sold chocolates in the world, joins the soccer idol, Neymar Jr., for one of the brand largest activations in 2016. Starting from the social media, the action reiterates its global concept “you’re not you when you’re hungry” and shows how even one of the greatest athletes in the world can […]
Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]
The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]
FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year. The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and […]
Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. Lurpak ‘Game on, Cooks’ will […]
Creative agency MUH-TAY-ZIK | HOF-FER launched a campaign for Albertsons Companies’ brand O Organics called ‘Organic for All,’ featuring a TV spot and video across digital and pre-roll placements. Organic food is often perceived as unaffordable and out of reach for many consumers. But the ‘Organics for all’ campaign aims to show that O Organics’ […]