Cummins & Partners Melbourne and Simplot have launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic. An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation – Aussies still […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
Bi-coastal production company m ss ng p eces brings a wide array of cultures to the table for Google Translate, illustrating that food is a universal language. Director Josh Nussbaum’s colourful and sensual short,#EveryoneSpeaksFood, captures the journey of Small World, Google Translate’s free pop up restaurant in New York. m ss ng p eces conceived the pop […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
BBH London and Partizan’s Giles Ripley cast ‘Randy O’Brien’, bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts as tongue in cheek evolves into an increasingly hilarious celebration of what Randy is apologising for in the first place.
In honour of the brand’s 75th anniversary, M&M’s asked fans to choose the brand’s newest peanut-flavoured addition to join Original Peanut on shelves. With more than one million votes cast, M&M’s is proud to announce Coffee Nut as the flavour loved most! Starting in August, the Coffee Nut flavour will join M&M’s Original Peanut, which […]
Rokkan, the Creative Agency of Record (AOR) for the Colombian Coffee Growers Federation (FNC) and its public-facing arm Café de Colombia, launched a bold new campaign re-introducing Colombian coffee to a new generation. Titled “Greatness is Brewing,” the campaign highlights the idea that groundbreaking accomplishments are the result of many small steps—especially when it comes […]
In 2015, McDonald’s rolled out an all-star cast in celebration of SG50, featuring its best-known favourites like the McSpicy burger, Spicy Nuggets, and Twister Fries. A year later, and with Singaporeans anticipating another return by the good ol’ favourites, what could McDonald’s offer to do to step out of the colossal (McSpicy-shaped) shadow of 2015? […]
Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces. Launching across Ireland, the campaign will primarily roll out across TV, Cinema, outdoor and social platforms and […]