Welcome to Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads. Partners for 22 years, evian and BETC Paris have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the […]
Graze, the healthy snacking brand, has announced the launch of #Yummertime, a campaign promoting its new summer snack range. The integrated campaign, which will run in the UK and the US, was created in collaboration with social and content agency Lost Boys. #Yummertime is Graze’s first ever social campaign, and marks the first time it […]
Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]
The latest Gatorade advert from TBWA\Chiat\Day LA – The Best Fuel The Best – explores the competitive nature of professional football. The ad features South America’s finest, as Argentina’s Lionel Messi (Barcelona), Chile’s Alexis Sanchez (Arsenal) and Brazil’s Hernanes (Juventus) and Philippe Coutinho (Liverpool) are driven to push themselves to new heights on the pitch through a determination to outdo […]
Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
Nation, the London-based digital and creative agency is working with leading beer brand, Grolsch and Dutch Jean specialist, Denham on a global digital activation to celebrate skill, craft and ‘unconventional’ thinking. Nation, Grolsch’s digital agency since July 2015, has been brought on board to execute the creative concept and launch the global activation on Groslch’s […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
Whirlpool has teamed up with agency the Meredith Collective to launch the ‘Avo-Brand Pop-Up – a temporary social spot dedicated to the humble green fruit. The experience forms part of the #WhirpoolFoodies campaign, which is an ongoing partnership between the appliance brand and pop-up specialist. The initiative aims to celebrate food by creating unique menus […]