Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign – its biggest in ten years – after handing Grey London its creative account in 2015. The first TV ad, for Jacob’s Cream Crackers, launched on February 18 and will run until March 20. It was written by Ben Buswell and […]
Santa Margherita Wines announces the launch of its new advertising campaign, “For Who You Are.” This is the first campaign for Santa Margherita Wines as part of new U.S. importer Santa Margherita USA Inc. “For Who You Are” will feature television, print and digital advertising, kicking off a new creative approach with an intimate look […]
ABC’s The Bachelor teamed with brand partner, McDonald’s, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los Angeles brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald’s All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]
As a brand that for the last 40 years has played a role in the lives of Hong Kong people, good and bad, McDonald’s Hong Kong wanted to remind people of the brighter side of life. And what better way to do this than by using bright new colours as a communication vehicle. Centring on […]
Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the launch of its first ever global brand campaign by creative agency Saatchi & Saatchi, London. Entitled Silver Skaters, Rekorderlig has taken a bold and pioneering approach by launching a TV creative through a multi-layered social campaign. The ad features a pair […]
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John Hammond with a series of short films featuring pop acts discussing his legacy. The first of the four-part weekly series of three minute films will be revealed on the Guinness site, sitting alongside the original TV spot (above) for the […]
Mars Food Australia has launched its new brand campaign via Clemenger BBDO Sydney, for MasterFoods encouraging all Aussies to #MakeDinnertimeMatter. With the demands of modern life and workloads continuing to increase, the campaign acts as a timely reminder that dinner is more than just a meal, it’s a chance to connect with the people who […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]