Smirnoff vodka returns with the second iteration of the Exclusively for Everybody campaign to celebrate the idea that good times are more fun when everyone is included. In the next Exclusively for Everybody campaign, actors and comedians, T.J. Miller and Thomas Middleditch, journeyed an epic 3,098-miles from Los Angeles to New York Comic Con in […]
Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin’s new global campaign celebrating life’s all-rounders. The campaign is called ‘One Life/Live Them’ and was created by DLKW Lowe, which has handled the advertising for the Rémy Cointreau-owned cognac brand since November 2014. Havas handles the media planning and […]
Kraft Heinz is tapping into the Star Wars craze with a marketing push that is set to be the biggest effort yet for a special shape of its iconic macaroni and cheese. Kraft debuted Star Wars-shaped macaroni and cheese in January. Now, starting Oct. 19, it is putting a spotlight on its Star Wars product, […]
Leading cask ale brand Greene King IPA has launched To The Pub – a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best – the landlords and their locals. Pubs […]
Nestlé Coffee-mate got a boost of flavour as the company announced the appointment of Joel Hubbard as an Associate on the brand’s Holiday Flavours team. Joel is charged with overseeing the launch of two new Nestlé Coffee-mate creamer seasonal flavours, including Nestlé Toll House Gingerbread and Eggnog, and contributing to marketing efforts for year-round seasonal […]
Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Guinness is hoping its global might will help penetrate the hard to win over South Korean market as it launches a new ‘category transforming’ campaign #TasteofBlack. The bulk of the beer market in South Korea is currently dominated by local lagers, something the Diageo-owned brand is hoping the campaign will turnaround. With a focus on […]
Smithfield launches its largest US broadcast advertising buy, featuring the “Flavor Hails from Smithfield” campaign, which celebrates the brand’s craftsmanship, culinary history, and commitment to flavor. The multimillion-dollar advertising campaign rolls out in two waves throughout the fall and winter over US network and cable television. “This national broadcast advertising buy marks another critical milestone […]
Campbell Soup Company has launched a new Star Wars-inspired ad that spotlights the famous “I am your father” quote by Darth Vader. The spot, made by BBDO New York, features a gay couple feeding their multiracial son Campbell soup before ending with the tagline “Made for real, real life”. Yin Woon Rani, Vice president of […]