Carlsberg has launched what is probably the best shopping trolley in the world, working with car customisers Yiannimize to create a motorized trolley complete with an electric engine, a beer cooling system and satellite navigation. Male shopping insights such as struggling to find the right food aisle, being forced to purchase warm crates of beer […]
The inseparable, unchangeable love between a man and his dog is the centrepiece of a beautiful new campaign from KFC developed by Ogilvy Sydney, which goes live Australia-wide from January 2016. Aimed at promoting another unchangeable love – that of KFC’s Original Recipe Burger – the campaign follows the story of a tradie and a dog […]
Shock Top, the beer brand dedicated to living life unfiltered, is going all in on a once in a lifetime opportunity — a spot at Super Bowl 50 — and ready to score big with millions of Americans. To bring this home, Shock Top has teamed up with comedian and actor T.J. Miller to deliver unfiltered […]
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
Carrabba’s Italian Grill is launching a new marketing campaign to highlight its new approach to its menu, a fresh, contemporary take on Italian cuisine – adding 20 new items from shareable small plates to wood-fired appetizers and entrees. The marketing campaign, the first from Carrabba’s new agency, Fitzgerald & Co, aims to capture this new […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate. The ad, created by J. Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling. The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice. The teaser only hints […]
Happy Family, one of the fastest growing premium organic food brands founded and operated by moms, today launched a national, multi-faceted campaign titled This is Happy. The campaign shines a light on the many meanings of happiness, aims to dismiss the “right” way to parent and encourages parents to share their #ThisisHappy moments. This is Happy is a […]