Burger King restaurants in Brazil launched a new integrated campaign to promote the new Big King sandwich. An online film, featuring five Big Mac fanatics from around the world, debuts on the brand’s YouTube channel. The film documents an unprecedented chance and challenge to some of the world’s biggest burger fans, to change allegiance from […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign. Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a […]
“American Cheese”: (noun) a processed cheese comprised of as many as 18 ingredients like sorbic acid and sodium phosphate. That’s right, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese. Which is why this […]
The Fourth of July is only days away and the summer of 2015 is about to kick into high gear. No matter what your local weather man is reporting for the upcoming long weekend, one forecast is certain: millennials are ready for an impressive summer bucket list and willing to make some surprising choices in […]
Ole Smoky Tennessee Moonshine, the most distributed moonshine in the US, announces a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape. Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as […]
Molson Canadian is giving its iconic beer fridge its most Canadian makeover yet. The new beer fridge, which is featured in a recently launched television spot, and will make its public debut during the TORONTO 2015 Pan Am/Parapan Am Games in Ontario, opens once ‘I Am Canadian’ is spoken in six different languages. Using Google’s […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds_Melon_PeterSluszka_Hornet.mp4″ width=”600″ height=”360″] Hornet created this lovable campaign for McDonald’s with good friends Leo Burnett London to introduce the restaurant’s mischievous global mascots, the Happys, to the UK. The adverts follow the playful pair of boisterous boxes during their food-fueled adventures and show how they find the fun in every Happy Meal. The campaign […]
Molson Coors, one of the UK’s biggest brewers, is launching a £500,000 media campaign for Carling Zest. The above the line (ATL) activity, which includes out of home (OOH), point-of-sale (POS) and in-store digital advertising, aims to drive brand penetration and increased rate of sale by developing a clear brand-occasionality link with the Great British […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts_60.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts-3.jpg”] Leo Burnett unveiled the launch of the new McDonald’s Favourites brand campaign – ‘Good Times’. The campaign celebrates the role the brand plays in customer’s lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good Times’ is about the little things that make your day easier. It’s […]