http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]
CP+B have launched a campaign for Kraft Macaroni & Cheese at www.NoodleReunion.com where each day they reward everyone that shares a particular last name with free Macaroni and Cheese. Kraft wants to enhance this family feeling of Macaroni & Cheese with its own kind of reunion. One filled with the same amount of love, but compiled […]
Takeaway food ordering service Just EAT has launched a series of new ads for its ‘don’t cook, just EAT’ campaign, which is now in its second year. Created by VCCP the spots see brand ambassador Mr Mozarella prepare a team of takeaway chefs at an ‘anti-cooking boot camp, in the desert. This sees Mozarella put […]
Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect […]
Gallo Family Vineyards proudly announces the launch of the Gallo Family Vineyards Crest Creator. This fun and interactive microsite offers a way to create, share and download personalized family crests for all your families, whether they include the people you’re related to, or simply the people that you relate to in life. At CrestCreator.com, 17 […]
http://www.youtube.com/watch?v=xAGZOPK1UkM Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in […]
It’s one of the world’s biggest spirit brands and most iconic straplines, but BBH were keen to revitalise Johnnie Walker’s “Keep Walking” for a new generation of drinkers in a rapidly changing world. A new campaign elevates the central idea of “Keep Walking” which is one of personal progress. http://www.youtube.com/watch?v=ZQAgeNM0j74 The campaign film ‘From the […]
Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]
Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët. This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and […]