Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]
To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break. In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in […]
The Co-operative is launching a new advertising campaign by Leo Burnett to promote its new and improved range of fresh ready meals and pizzas. The new ready meal and pizza ranges include great quality ingredients and British meat and poultry wherever possible, so customers can enjoy restaurant-quality meals at a fraction of the cost, or […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Beer brand London Pride has launched a series of poster and print ads designed to promote its history and heritage. The ads, created by The Corner, are the latest in the ‘Made of London’ campaign, launched earlier this year, charting the brand’s London roots. Wade Crouch, head or marketing at Fuller’s, said: “Within this market, […]
Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. http://www.youtube.com/watch?v=TrBMb82iv4Q The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured […]
http://www.youtube.com/watch?feature=player_embedded&v=lUtnas5ScSE Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign. In fact, it enhances the formula by […]
Walkers ambassador Gary Lineker kicked off an online “ingredient hunt” for the crisp brand in a TV ad airing on Channel 4. Abbott Mead Vickers BBDO created the wider campaign, while Velti was behind the online game, Gary’s Great Ingredient Hunt. It challenges players to a slot machine-style game where they must match two or […]
Rainforest Action Network announced a new campaign to remove “Conflict Palm Oil” from America’s snack foods by convincing major food companies to implement responsible palm oil policies. A protest at Chicago’s Board of Trade this morning publicly named the 20 snack food companies that RAN’s campaign will focus on. The Snack Food 20, as the […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]