International brand design agency Design Bridge has unveiled a new brand identity and a wide range of packaging for Cacao Barry, one of the world’s leading suppliers to top chocolate professionals. Cacao Barry produces and sells the finest-grade chocolate products for the restaurant and confectionery industries. A remarkably diverse range of chocolate origins and flavours […]
M&M’s World, the retail store dedicated to all things M&M’s, is opening a temporary M&M’s World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district. The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
Tattoo artists, lumberjacks and ship captains may not seem like they have much in common…yet they all fall prey to a deliciously engaging Milky Way Bar. Mars Chocolate North America unveiled a new 15-second television spot as part of the “Sorry I Was Eating a Milky Way” campaign. The brand is returning to TV advertising for […]
As the nation prepares for a long weekend of Easter egg hunts and celebrations, new research from Mintel finds more than half (53%) of all Brits will be splashing out on chocolate gifts such as Easter Eggs and chocolate boxes this year. And across the UK, those in the North and Scotland are set to […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]