At this year’s International Beer Challenge, Fuller, Smith & Turner PLC, the London brewer and premium pub company, was awarded a silver medal for its craft lager, Frontier. The medal was awarded after a blind tasting by an expert panel of judges. The panel assessed the entries by their taste, appearance and aroma. The International […]
The very green final of the 42BELOW® Cocktail Earth Cup has arrived. The first Trans-Tasman sustainability focused cocktail competition will have its final showdown in Queenstown, NZ over 22nd – 24th August. To enter, competitors were required to create and submit a cocktail championing environmentally sustainable practices — using 42BELOW vodka as the base. Entries […]
Patisserie Valerie have launched an exciting new competition to allow customers to invent a gateau design using a fun and interactive micro-site. The winning designer will not only get their gateau made into a real Patisserie Valerie cake which will be sold on www.patisserie-valerie.co.uk, but they will also win a short break to Paris for […]
Van Basten in ‘88, Brolin in ‘92, Shearer in ‘96, Zlatan in 2012 – UEFA EURO tournaments have delivered probably some of the best ever moments of footballing history. Now with just 100 days to go until kick-off of UEFA EURO 2016, Carlsberg, the Official Beer of the Tournament has teamed up with the football […]
United States Bartenders’ Guild (USBG) crowned Gn Chan in San Francisco as the national finalist of the fifth annual USBG Legacy Cocktail Showcase sponsored by Bacardi rum. Chan will receive an all-expense paid trip to San Francisco, Calif., and the opportunity to share his innovative creation on the global stage as the United States representative in the Legacy Global […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
Mars’ candy bar brand Twix has revealed the videos from its ‘create-a-thon’ competition that saw BBDO creatives from around the world battle to create the perfect Twix spot. Twix challenged ten global BBDO teams to each create a “visually powerful” video for the candy bar that “crosses borders” and plays off of the brand’s ongoing […]
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]
Belvedere Vodka invites the world’s best bartenders to compete in the Belvedere Challenge to create a legendary martini cocktail. James Bond’s signature martini cocktail, shaken not stirred, is widely recognized and this challenge gives masters of mixology an opportunity to put their twist on the iconic cocktail. Belvedere Vodka has partnered with the movie SPECTRE, […]
Hip-hop and burgers join forces as McDonald’s USA announced the launch of its 2013-2014 Flavor Battle competition. The 13-week national DJ competition challenges some of America’s hottest up-and-coming mix masters to show off and prove they are the best on the 1s and 2s. Twelve DJs, each representing a U.S. region and one of McDonald’s […]