Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets. The creative was designed by Scarlet Design. “It used to be that special builds were few […]
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in sixteen countries, introduced a new look in the US. The new store was designed by Ohio-based WD Partners. The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background […]
BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]
Dairy produce brand Anchor has rolled out a new product range, Anchor Pastry, with brand and packaging design by Elmwood. The range will roll out on 19 October across Asda supermarkets nationwide, with Elmwood tasked to ensure that the main brand’s key qualities were evoked by the new product packaging, which will include the proposition […]
Located in Cape Town, South Africa, the steampunk-themed coffee house Truth strives to serve its customers with great coffee. Designed by Haldane Martin and brought to life by coffee connoisseur David Donde, this coffee shop was designed around a cast iron vintage roasted drum, which uses convection currents to make stronger coffee. The interior of […]
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales. The logo – which has not appeared on pack for 15 years – will be introduced through a nationwide advertising push aimed at mums that will champion the sunflower as the “hero […]
After redesigning the SodaStream last year, Yves Béhar has now created a new bottle to go with the home soda maker, which is inspired by a drop motif. The new bottle design, called Source, will be sold with all future SodaStream machines and is available in three colours: black, chrome and white. The drop motif […]