Family (and friends) have been helping Boston-based snack brand UnReal strengthen their brand impact on shelf and launch a whole new website, packed with positive messaging rallying against ‘corporate candy’. UnReal was the brainchild of two brothers, Nicky and Kris after their parents told them to go and find out why they had thrown away […]
Another nut butter then, when there are already upward of 20 brands on shelf in WholeFoods and other retailers. Surely a completely crazy idea? Every category in the ‘healthier’ food and drink sector is stacked out and seemingly saturated. Where we once had information overload, we now have brand overload. Nevertheless, off the half pipe […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]
Jameson and Pearlfisher London have collaborated with Dublin-based designer and illustrator Steve McCarthy to create the 2017 Jameson limited edition St Patrick’s Day bottle. 2017’s bottle – the 6th consecutive limited edition St Patrick’s Day bottle – is inspired by the Jameson family motto Sine Metu – or, ‘without fear’ – which has been at […]
Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary. As part of the project The Space Creative also developed a new brand strategy. “Pulsin’s products deliver sustained, balanced energy throughout the day and contain […]
Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth. Seeing an opportunity in the market to introduce a food product for […]
Vocation is a pioneering craft brewery whose bold, distinctive beers enjoy huge success in retailers, bars and restaurants UK-wide, and beyond. With their place in the craft beer market firmly established, Vocation asked Robot Food back to design their new craft lager range. Lager has been out of the spotlight for a while due to […]
Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Swansea, Wales-based Gower Brewery. Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly […]
Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalistic design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]