Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]
In 1671, Captain Henry Morgan set his sights on Panama City, the richest city in the western hemisphere. Amidst his raid and ultimate capture of Fort San Lorenzo, Morgan lost five ships, including his famed flagship The Satisfaction. What will forever stand as a historic battle in Panamanian history now serves as inspiration for the […]
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi. The appointed agency will work on the flagship Guinness brand platform, “made of more”, focusing on digital and shopper executions. Guinness has shortlisted agencies ahead of a pitch. Saatchi & Saatchi […]
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also […]
Captain Morganhas been the life of the party for decades and for just as long, taco has been at the heart of every fiesta. It’s time the two become one. Captain Morgan is “spicing” up its newest white rum offering and reinvigorating the entire category with a taco flavored rum, perfect for the loads of individuals […]
Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product representing a world-class standard and utmost quality” is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey, the brand is […]
Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]
One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]
From Tennessee to Kentucky to Ireland, stories of old whiskies forgotten in the back of rickhouses and warehouses drift among distillers the world over. From lunch breaks to happy hours, their debates over which whiskey would taste best has become the stuff of legend. To offer resolution and introduce a new line of rare spirits […]
To celebrate the most indulgent day of the year, GODIVA Liqueur Company introduces their new Dark Chocolate Liqueur. Combining the renowned GODIVA chocolate tradition with spirited innovation, this liqueur is the delicious embodiment of liquid dark chocolate. With Valentine’s Day quickly approaching, this is the perfect occasion to bring the gold standard in chocolate to the […]