There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew? Chewing on some Twizzlers of course. They’re literally food for thought. Research shows the iconic brand is loved for more than just its flavour, it’s […]
In 2018, IHOP introduced the award-winning IHOb – for burgers – advertising campaign and the Internet had a lot to say about it. It told IHOP to stay in their lane. To stick to pancakes. So, in 2019, IHOP is taking the Internet’s advice by calling their new Steakburgers ‘Pancakes’. Launching this week, the line-up […]
IHOP Restaurants announces that it is going by a new name – IHOb . Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000 people speculating what the change could “b”, guessing everything from bacon to brunch to bananas. The change in fact celebrates the […]
Dos Equis is giving millions of Americans another reason to celebrate Cinco de Mayo this year by introducing Cinco Equis — the exact same beer as Dos Equis, but with three more Xs on the can. The all-new Cinco Equis was created by Droga5 and Funny or Die as part of the Dos Equis […]
Even if you are a cyclist, you may not recognise the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer. Hennessy has launched ‘Major,’ the fifth instalment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, […]
Filmed on all seven continents and the actual moon in stunning 8K resolution, Dos Equis’ new marketing campaign is sure to turn a few heads this spring. And justifiably so. The campaign has been nearly five decades in the making, at a staggering cost of nearly $200 million. The campaign, which encourages folks to embellish […]
Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child? Pizza Hut has tapped Kristen Wiig for its latest “Everyman” campaign from Droga5. In the two TV spots, […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]