To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]
McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, […]
Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on February 23 to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” […]
Pizza takeout chain Dominos is giving customers the chance to snag a concept DXP delivery car for their local chain. The specially equipped deliver car, featuring an on-board cooker and the capacity to hold 80 pizzas is currently in use in 25 markets, with 100 cars in action. The company is giving customers the chance […]
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.
ABC’s The Bachelor teamed with brand partner, McDonald’s, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los Angeles brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald’s All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and […]
As a brand that for the last 40 years has played a role in the lives of Hong Kong people, good and bad, McDonald’s Hong Kong wanted to remind people of the brighter side of life. And what better way to do this than by using bright new colours as a communication vehicle. Centring on […]
McDonald’s Germany has released its first ever Valentine’s Day spot to celebrate the memories of those we once loved in life whom we never forget. Created by Leo’s Thjnk Tank, a joint venture between Leo Burnett Germany and thjnk, the spot follows the story of a young boy and girl who meet over summer vacation […]
McDonald’s has worked together with Leo Burnett Dubai to come up with an eye-catching campaign. Taking reference from the Pantone colour chart, the agency has broken down some of McDonald’s signature burgers, and placed each ingredient on “swatches” labeled with their names. For example, the McChicken consists of sesame seed bun, mayonnaise, lettuce, a McChicken […]
The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here. Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, to allow […]