Take an American Road Trip with Burger King UK

Take an American Road Trip with Burger King UK

On 13th January, Burger King is re-introducing its limited edition menu Route 66, in participating restaurants across the UK. The line-up boasts a range of delicious burgers, sides and drinks; including the brand new side Chorizo Bites. Start your journey with a hearty Chicago Steakhouse; featuring a Whopper patty, bacon, crispy onions, white cheddar cheese […]

McDonald’s Unveils Refreshingly Bold Packaging Design For 2016

McDonald’s Unveils Refreshingly Bold Packaging Design For 2016

Starting January 2016, McDonald’s will phase in new packaging design featuring minimalist typography. It is a major deviation from its graphic-heavy packaging previously introduced in 2013, which had the emphasis on storytelling. This time, they have taken a less-is-more approach with the intention of creating a modern and progressive brand image. Working with Chicago-based firm […]

James Corden Joined McDonald’s UK’s Festive Campaign

James Corden Joined McDonald’s UK’s Festive Campaign

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]

McDonald’s Hong Kong Gets Stylish New Look By Landini Associates

McDonald’s Hong Kong Gets Stylish New Look By Landini Associates

Gone are the days of McDonald’s red and yellow hard plastic seats. Well, for Hong Kong at least. This outlet’s design by Landini Associates as project ‘McDonald’s Next’ could be one of the brand’s most modern yet. Using concrete, glass, stainless steel and oak, the fast food restaurant adopts a stylish and sleek façade with minimal […]

KFC Is First Brand to Use Snapchat Filters in the UK

KFC Is First Brand to Use Snapchat Filters in the UK

KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]

Domino’s Set To Acquire Germany’s Biggest Pizza Chain, Joey’s Pizza

Domino’s Set To Acquire Germany’s Biggest Pizza Chain, Joey’s Pizza

Domino’s Pizza is buying Germany’s biggest Pizza chain, Joey’s Pizza, in a deal worth around £57m. The buyout will be a joint venture between Domino’s Pizza’s UK and Australian owners with two-thirds owned by the Australian company and the remainder owned by the London-listed Domino’s Pizza Group, which already has operations in Germany. Don Meij, […]

McDonald’s Invites Employees to Create ‘Secret Secret Menu’

McDonald’s Invites Employees to Create ‘Secret Secret Menu’

McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]

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