McDonald’s will be the latest fast food restaurant to release a collection of apparel, following KFC and Pizza Hut. The fashion line—called the McDelivery Collection—is a collaboration with UberEATS and will be released as part of Global McDelivery Day on July 26, when McDelivery services will be available across the globe. McDonald’s spokesperson Lauren Altmin told Adweek: “At McDonald’s, we continue […]
A new fast food restaurant has launched in Hammersmith Broadway, London, with branding by Nottingham design agency Pure. The project was a departure for Pure from its core offer as a specialist in brand and packaging design. The concept, called Wonderbunz, is the brainchild of restauranteur William Chow owner of the Banana Tree chain of […]
KFC launched a new campaign, “The Whole Chicken”, which takes a bold stance on quality – tied together with new campaign line “The Chicken, The Whole Chicken And Nothing But The Chicken.” In a distinct shift in tone for KFC, the campaign proudly takes on the provenance and quality of the chicken used at KFC […]
With KFC and Huawei both celebrating their 30th anniversary in China in 2017, the brands have decided that collaborating for the commemoration is the way to go—and what better way to do this than produce a limited edition, KFC x Huawei 7 Plus smartphone. The gadget, which launched on 7 July, comes in KFC’s signature […]
Agency Leo Burnett London has created a new ad for McDonald’s which broke on July 7 and runs on TV and cinema until Wednesday 30 August right across the UK. The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring. […]
There is a lot of excitement surrounding the atmosphere at the Nadi International Airport as world‐renowned quick service restaurant Burger King is all set to open its third outlet in Fiji. The new outlet which is earmarked for official opening on Wednesday, June 21 will be known as the “landside” restaurant and will be accessible to […]
Integrated creative agency McCann London is promoting the Salad range at Subway stores. An office worker breaks free from the monotony of her daily routine with the help of a Subway stores Salad, in a new TV commercial for submarine sandwich chain Subway created by McCann London. In the spot, directed by Max Sherman at […]
In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]
A young boy hopes to find a connection with the father he never knew in a moving new TV commercial by Leo Burnett London for McDonald’s UK. In the advert, the boy asks his mum about his absent dad. But as his mum reminisces, the boy begins to wonder whether he and his father had […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]