Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital. Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast. They comment on the […]
As the United States Food and Drug Administration considers a new food label detailing the amount of added sugars in foods, new research shows this non-nutritive calorie source has crept into the American diet over the past three decades. The study details an increase in added sugars consumed by American adults by more than 30% […]
As World Vegetarian Day is recognised (October 1st) around the globe, it seems that more products than ever are showcasing vegetarian credentials. Indeed, new research from Mintel has found that 12% of global food and drink products launched in 2013 carried a vegetarian claim, up from 6% in 2009. Further to this, 2% of global […]
In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]
In these constantly changing times, FMCG brands need to keep up with the latest trends and demands to ensure they are not left behind. Below are my top five trends to keep an eye on to ensure your food and beverage brand cuts through with a strong digital marketing strategy. 1) Tell your story… and […]
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]
As the Formula 1 season moves closer to the UK, Silverstone Hospitality gears up for one of the biggest events in Motor Sport, globally. The scale of F1 at Silverstone is immense and Silverstone Hospitality have now been ambassadors of seamless catering for the event for 7 years. The company has become expert at delivering […]
Chicago resident Sweety Patel is about to treat customers to a whole new Red Mango experience. After visiting almost every frozen yogurt site in Chicago, Patel was sold on Red Mango as the best. That’s when she decided to invest in a franchise. But Patel will be serving a lot more than the award-winning frozen […]