New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]

New £3 Million Facility Supports Robertson’s First Move into the Retail Market

New £3 Million Facility Supports Robertson’s First Move into the Retail Market

John Robertson & Sons (Hamcurers) the parent company of Robertson’s Fine Foods of Ayrshire announce major capital investment in the company with the opening of a second food processing unit in Ayrshire. As one of Scotland’s biggest pork and bacon producers, Robertson’s has invested £3 million into the business partly funded through a six-figure grant […]

M&M’s Invites Fans to Star in the Brand’s Next Commercial

M&M’s Invites Fans to Star in the Brand’s Next Commercial

Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]

BrandOpus Helps Blue Dragon Bring the Heart & Soul of Far East Asia to Your Kitchen with New Design

BrandOpus Helps Blue Dragon Bring the Heart & Soul of Far East Asia to Your Kitchen with New Design

Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by strategic brand design agency BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since, appetite for Asian food has increased dramatically with people demanding new inspiring tastes and […]

Scarecrow Communications Launches New Ad Campaign for Rasna in India

Scarecrow Communications Launches New Ad Campaign for Rasna in India

Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]

Slice Design Gives Cypressa’s Olive Oil Range a Fresh New Look

Slice Design Gives Cypressa’s Olive Oil Range a Fresh New Look

Cypressa has recently released the revamped branding for their range of Greek Olive Oil. The company, which celebrated 50 years of trading in 2015, collaborated with Slice Design to redesign the range. Cypressa has been successfully trading in the UK since 1965 and is known for its exceptional quality mediterranean goods. The new branding unites […]

Mystery Ltd. Refreshes Chopstix Noodle Bar’s Brand

Mystery Ltd. Refreshes Chopstix Noodle Bar’s Brand

Mystery Ltd. has worked with one of the UK’s fastest growing Oriental QSR, Chopstix Noodle Bar to undertake a full re-brand, refreshing Chopstix’ entire UK portfolio,  culminating in the launch of its flagship store in London’s busy Oxford Street. With over 57 sites across the UK and the Republic of Ireland, together with its new […]

Kirsty’s Ready Meals Rolled Out Across Morrison’s Stores and Ocado

Kirsty’s Ready Meals Rolled Out Across Morrison’s Stores and Ocado

Award-winning gluten, wheat and dairy free brand, Kirsty’s, has announced that its Kids’ Kitchen range has been rolled out across 400 Morrison’s stores UK-wide and will be available in Ocado for the first time in March. The Kids’ Kitchen range, initially launched in Autumn 2015, is a naturally free range of ready meals specifically aimed […]

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February […]