Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers. Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re […]
Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now. The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, […]
Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
Young artisan chocolate company, Love Cocoa, is celebrating its first UK retail listing at iconic British store, Fortnum & Mason. The occasion marks nearly 200 years since the founder’s great-great grandfather, George Cadbury, secured a listing there. Following Love Cocoa’s first 6 months of trading, growth is in sight in 2017. New flavours will be […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]
OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]