Danepak, the Danish bacon brand, has created a spoof of the BBC’s The Great British Bake Off, called the Great British Bacon Off. It features four contestants who are asked to create a signature sandwich and a showstopper, imitating the challenges that feature in every episode of Bake Off. They are given two minutes, a […]
The newest two-minute film from Energy BBDO is the latest installment in the wildly successful “Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business since launching in 2013, according to Nielsen data. Like the first installment of the campaign, the new spot is focused on […]
Smithfield launches its largest US broadcast advertising buy, featuring the “Flavor Hails from Smithfield” campaign, which celebrates the brand’s craftsmanship, culinary history, and commitment to flavor. The multimillion-dollar advertising campaign rolls out in two waves throughout the fall and winter over US network and cable television. “This national broadcast advertising buy marks another critical milestone […]
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
Campbell Soup Company has launched a new Star Wars-inspired ad that spotlights the famous “I am your father” quote by Darth Vader. The spot, made by BBDO New York, features a gay couple feeding their multiracial son Campbell soup before ending with the tagline “Made for real, real life”. Yin Woon Rani, Vice president of […]
Cadbury is looking to breathe new life into Milk Tray with the launch of an ad campaign to find a new ‘Milk Tray Man’ the popular James Bond-style character that last starred in the brand’s ads 13 years ago. Debuting on screens October 9 with a 30-second TV ad by Fallon, the £4m multiplatform campaign […]
Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board. The latest example is Campbell’s, which according to Adweek, is one of the first brands to offer content for Amazon Echo, the 10-month-old speaker system with […]
Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video. Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters […]
McCann London has launched a new colour-infused TV commercial for Sharwoods Stir Fry, directed by Blink Art’s Cathering Losing. Catherine’s bold, colourful style was the perfect match for Sharwoods who wanted a colourful, exciting TVC that bought their product to life, showing influences from around the world. Catherine’s portfolio of work is mainly photographic, but […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]