Happy Family, one of the fastest growing premium organic food brands founded and operated by moms, today launched a national, multi-faceted campaign titled This is Happy. The campaign shines a light on the many meanings of happiness, aims to dismiss the “right” way to parent and encourages parents to share their #ThisisHappy moments. This is Happy is a […]
The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing. The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. […]
Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, […]
As 2016 begins, Dole Europe is – literally – embarking on an energy-filled year as it continues its “My Energy” campaign. The consumer campaign, which focuses on a healthy diet, exercise and passion in life, will be up and running a year in April and will be continued in the coming months with new areas […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
hungryhouse.co.uk studied users’ ordering trends over the last 12 months revealing an increase in trendy cuisines such as Korean, Thai and Caribbean, as UK residents look to bring street food in to their living rooms. The online food ordering platform has found more and more customers each year are wanting to test their taste buds […]
Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey. Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week. Shot wholly from above, […]
Got a cough this winter, or have a friend in need? Then get a dose or give a dose of either no-nonsense Tough Love with Halls Mentho-Lyptus cough drops, or cuddly-wuddly Soft Love with sweet new Halls Honey flavoured cough drops. This new online campaign, featuring Scrubs star John C. McGinley, was launched in early […]
Kraft Heinz are returning to the Super Bowl for the first time since 2014. The company released a blurry teaser picture and statement, without divulging much about its new campaign from David. “Kraft Heinz is returning to the Big Game with a new, 30-second television commercial for the Heinz brand – and this time, they’re bringing the […]
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]