Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]
BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for […]
Neuron, the second ATL agency of Campaigns & Grey, teamed up with Nissin to launch a campaign for Nissin Cup Noodles’ new spicy hot beef flavour in the Philippines. The campaign aimed to draw from the audience, a powerful craving for cup noodles with the juiciness of flavourful beef and an intense kick of spice, […]
Nottingham based design agency Pure has created the brand & packaging for independent food maker The Quirky Cook as part of a company scheme called ‘Purely Because.’ Founded by Kay Wagstaff in 2008, The Quirky Cook produces chutneys, relishes and preserves from home. Pure’s David Rogers explains, “I came up with ‘Purely Because’ a few […]
Scotland’s leading family dairy has launched a new range of ice cream and looked to long-standing creative branding agency, threebrand, to help them create knock out packaging. Graham’s The Family Dairy’s first venture into ice cream range was unveiled in 2009, but the dairy wanted to introduce six new and exciting flavours with a fresh […]
Cheez-It is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. Crunch’d is offered in two wickedly delicious flavours, including Cheddar Cheese and Hot […]
Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week. The supermarket will continue to stock other Kingsmill products, such as crumpets, waffles and pancakes. According to the Grocer, Kingsmill owner Allied Bakeries will also keep supplying Tesco with Allinsen and Burgen bread. […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]
Mars Petcare launched Whiskas CATSTACAM, a concept that enables cats to take and upload their own photos to Instagram, giving a peek into their world. Whiskas CATSTACAM features a series of devices that have been produced exclusively for cat-loving celebrities and famous cats, some of which even have their own fan base. Cat lovers around the world […]
In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]