Seeds of Change, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called “Endangered Eats.” Hosted in Atlanta with chef and restaurateur Hugh Acheson, the event invited foodies to a once-in-a-lifetime dining experience: the chance to taste endangered species. Curious diners […]
The Subway restaurant chain, committed to always improving the customer experience for every person that visits, has launched the Subway App and order.subway.com. The new features offer the added convenience of remote ordering and payment for its customers in the US. Later this year, the brand also plans to add PayPal, a global leader in […]
Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo. This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji. As a tie-in, Domino’s has launched […]
Christmas may be five months away but that hasn’t stopped Cadbury getting into the festive spirit with the chocolate maker putting aside £10m to back its biggest seasonal push to date. The period is particularly key for the snacks business, which sees it as a bigger cash spinner than Easter time when it typically benefits […]
In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]
Earlier this month, Oreo unveiled its all-new, slimmer ‘Oreo Thins’ cookie, positioned as a more sophisticated snack with a lower calorie count. To promote it, the brand has rolled out an ad featuring the cookie spinning and turning in a series of cute animations. According to Oreo, the 30-second ‘Thinner’ ad was inspired by “‘thin’ […]
As the US gets set to celebrate national ice cream day this Sunday, new research from Mintel reveals a shift in power in the global ice cream market, with China overtaking US as the world’s biggest ice cream market in 2014 for the first time. Between 2008 and 2014, the total market value for ice […]
M&M’s World, the retail store dedicated to all things M&M’s, is opening a temporary M&M’s World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district. The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July […]