Going to the movies can now be a greater treat for the senses with ‘Edible Cinema’. The Soho House and Teatime Production collaboration allows audiences to see and “taste the film”, by having tasting menus that correspond to scenes in the movie. Each audience member is provided with a tray of numbered containers, which contains […]
Mr Kipling has teamed with design agency BrandOpus, to introduce a new look across its cake range. The Premier Food-owned brand has launched three new cake products all featuring the revamped design, with the rest of its cake and biscuit products set to be overhauled in the coming months. The design features a hand written […]
The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]
Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it. The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he […]
Jamie Oliver topped a poll naming him UK’s favourite TV food personalities, with one in five of Brits having created at least one of his recipes using kitchen appliances. That’s according to new research by AO.com to celebrate 60 years of food TV in the UK 1955 being the year the legendary Fanny Cradock first […]
Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
If you are looking for a unique dining experience in Japan, be sure to check out restaurant chain Zauo. It has a quirky dining concept where customers are encouraged to catch their own meal. The wait staff provides them with a rod and bait, and the customers are free to catch whatever fish available in […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts and promotions. It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event. Users of the […]
Grey London has unveiled its first work since being named lead creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits – Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish – inspired […]