Symingtons have engaged with Storm Brand Design to redesign their Mug Shot brand. Having grown steadily over the years with limited ATL marketing investment the brand gained a loyal customer base through its appeal as a quick, convenient, healthy hot snack. However the brand strategy was to drive penetration beyond this existing audience. Storm’s Strategic […]
Cornetto’s latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view. The “two sides” ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly […]
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market. The new TV campaign created by Publicis […]
Noble Foods, supplier of fresh eggs to the UK’s major retailers, has selected Paragon Software Systems’ Integrated Fleets planning solution as its strategic modelling tool of choice. The Paragon software will be used to help Noble Foods streamline its distribution operation which sees 72 million eggs being delivered every week. In a retail egg market […]
Family (and friends) are partnering online snacking experts graze.com to launch their new ‘good to go’ range in stores. Online subscription snack business, graze, is set to diversify its offer into a new channel as it announces its first retail launch, set to land in major multiples from this week. Anthony Fletcher, graze CEO, added: […]
Aesop Agency, the brand storytellers, has created fresh, premium packaging for Joe Delucci’s – the Italian gelato brand. Using clear tubs that promote the product to ‘hero’ status whilst enabling it to be an integral part of the design – the new pared back packaging has a number of design cues that communicate the look […]
Everyone loves a good beat and you can use just about anything to create one. This summer, Pringles put that theory to the test. Whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it’s an instrument and a […]
A brand new food pop-up serving deliciously different Indian-British fusion street food plans to use its profits to build schools just for girls in rural India. The woman behind the project, Tanya Gohill came from a long line of strong Indian women that knew their way around a scrumptious South Asian dish. It wasn’t long […]
In a fast paced world where healthy eating is becoming increasingly part of our day-to-day lifestyle; serial entrepreneurs Matt and Ashley Petersen wanted to embrace the need for a little indulgence every now and then, a place where you allow yourself a Moojo, one of life’s ‘moments of joy’. Brand design agency Mystery fell in […]
The new campaign “Making mountains out of Minions” was about materialising the wishes of the most important protagonists out there, the dynamic Tic Tac consumers. It was the consumers themselves who made the association between the humorous characters from “Despicable Me” and the Tic Tac shape and began hand-making their own Tic Tac Minions; planting […]