Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
Quiet Storm has launched its first TV campaign for Young’s Seafood since winning the account in July last year. Exploring the concept of food envy, the multi-million pound advertising campaign, features a new character for the Young’s brand – a discerning foodie cat called Malcolm – who loves his food. He longs for the Young’s […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
Sartori Company, producers of award winning artisan cheese, is excited to announce its launch of Citrus Ginger BellaVitano during this year’s Winter Fancy Food Show held in San Francisco, CA. Citrus Ginger BellaVitano will be available year-round at specialty cheese shops across the United States beginning this February. Citrus Ginger BellaVitano is a delightful cheese […]
Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]
Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
SKYCITY opened its new restaurant in Adelaide Casino’s brand new development. The opening saw English celebrity chef Sean Connolly lead the way with another well publicized restaurant since his 1988 arrival in Australia. Connolly who has had affiliations with SKYCITY prior to this new venture when he launched the extremely successful The Grill by Sean […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]