http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
Soy Vay, a premium line of preservative-free, kosher marinades, confirmed that it has boldly cooked chicken where no teriyaki had gone before: the stratosphere. History was made on October 12 when chicken marinated in the sauce was confirmed to have successfully returned to Earth after it was launched to 104,572 feet and slow-cooked in space. […]
Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
tesa’s innovative Lift & Reseal, a high tech tape developed for the effective reclosure of flexible packaging, was recently showcased at Packaging Innovations London. Confirming the fact that Lift & Reseal is gathering impetus across the food, packaging and retail industries, visitors to the stand commented on how this reclosure system is the first innovation […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app. By automating the homebrewing process, hobbyists are free to set up their Brewbot in the morning and walk away. As their […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]
There’s nothing quite like a warm, homemade meal, but some of us don’t have the privilege of enjoying one every day. In Greece, this doesn’t seem to be a problem. Social website, ‘Cookisto’, brings foodies, cooking enthusiasts, and just about any hungry person together through food—delicious, home-cooked meals, to be exact. Residents simply search for […]