Astral Tequila and Jonathan Goldsmith (formerly known as “the Most Interesting Man in the World”) are back with a short video highlighting the fact that apparently Goldsmith’s character has helped to resolve foreign issues with Kim Jong-Un. This video is a continuation of the brand’s campaign ‘This Calls for Tequila’ that was launched earlier […]
Sabra Dipping Company, maker of America’s best-selling hummus, launched a new creative advertising campaign that tunefully expresses the ‘food joy’ of hummus lovers. The refrain of the campaign’s jingle is inspired by actual consumer feedback about the brand: “I just had Sabra hummus and now I feel good!” “We live in a culture of food […]
Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish. The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, […]
Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced sleep. Alert is calling attention to its new chew with a ‘That’s a Thing Now’ campaign. The chewing gum contains 40mg of caffeine […]
Deliveroo’s Editions ‘pop ups’ programme is helping exciting street-food brands reach thousands of new customers, giving them the chance to grow the business and potentially becoming a permanent presence on Deliveroo Editions. The first ‘pop-up’ initiative launched in late February, with four food start-ups setting up at Deliveroo’s Canary Wharf Editions site. They are available on […]
Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]
When Westfield London’s expansion opens to the public in White City on 20 March, one of the names among its international brands will be Pinkberry, a leading frozen yogurt brand. The Pinkberry kiosk will be in the extension’s busiest thoroughfare, opposite the entrances to Primark and the new flagship John Lewis. For shoppers, Pinkberry’s dedicated […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile user […]
McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]