KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company – founded by Tristram […]
The Kohana Coffee Company has launched a brand new web platform and unveiled a host of online changes that reinvent the gourmet roaster’s user experience. The new platform serves up a unique marketing style and inviting appeal via a fresh, ultra-clean look whose light and airy feel reflects the brand’s unique Hawaiian origins. Visitors to […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, the world’s first ale brewed specially for 35,000 feet. Named after their first ever aircraft, Betsy Beer fuses aviation science with traditional brewing techniques, to create a unique brew that tastes great anywhere in the world, but especially up […]
Mystery Ltd. has worked with one of the UK’s fastest growing Oriental QSR, Chopstix Noodle Bar to undertake a full re-brand, refreshing Chopstix’ entire UK portfolio, culminating in the launch of its flagship store in London’s busy Oxford Street. With over 57 sites across the UK and the Republic of Ireland, together with its new […]
A new research by shopper and retail marketing agency Savvy, which looks into drinkers’ attitudes towards spirits and cocktails in the UK, has confirmed vodka as the spirit that most drinkers feel is relevant to them. “Vodka is still the spirit that is relevant to most drinkers, but innovation in products and brands means gin […]
Award-winning gluten, wheat and dairy free brand, Kirsty’s, has announced that its Kids’ Kitchen range has been rolled out across 400 Morrison’s stores UK-wide and will be available in Ocado for the first time in March. The Kids’ Kitchen range, initially launched in Autumn 2015, is a naturally free range of ready meals specifically aimed […]
New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]